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GfK - Kitchen Sink

This Kitchen Sink displays all availabe content elements for GfK's website.

Basic font and fallbacks for all countries: Arial, Helvetica, sans-serif.

If the basic font and the fallbacks are not available on the client os the client os will use the standard font.

Basics


Formatting: Available Headlines and Paragraphs

Heading 1

Heading 2

Heading 3

Paragraph: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

  1. Item 1
  2. Item 2
  3. Item 3
  4. Item 4
  5. Item 5
  • Item A
  • Item B
  • Item C

Regular Link

Download-Link (PDF | 1,5 MB)

Preview-Link

ListLink 1


H1 (CE_BAS001)

Headline H1, content navigation

Lorem ipsum dolor sit amet consectetuer adipiscing elit


Text image chart (CE_BAS011)

Text, image or chart

  • Available views:
    - Text only
    - Image only
    - Chart only
    - Table only
    - Text left, Image right
    - Image left, Text right
    - Chart left, Text right
    - Text left, Chart right
    - Chart left, Image right
    - Image left, Chart right
    - Text Image 66/33
  • Caption for Images
  • Available chart types:
    - Bar chart with labels
    - Line charts
    - Line charts, spline with label
    - Pie chart with legend
Text only

Place Branding

GfK conducts the world‘s most comprehensive global nation branding survey together with Simon Anholt, an independent policy advisor. The Anholt-GfK Nation Brands IndexSM (NBISM) helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation. It measures the power and quality of each country‘s ‘brand image‘ by combining the following six dimensions:

Image only
  • Image size: 1120 x xxx
  • Caption for Image
  • Social Media Sharing: Facebook, Google+, Twitter, LinkedIn
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
Alt Text for Image
Image caption more text and even more text
Chart only
  • Available chart types:
    - Bar chart with labels
    - Line charts
    - Line charts, spline with label
    - Pie chart with legend
Table only
2014 rankCountry2013 rank
1Germany2
2United States1
3United Kingdom3
4France4
5Canada5
6Japan6
7Italy7
8Switzerland8
9Australia9
10Sweden10
Text left, image right
  • Image size: 510 × 290
  • Caption for Image
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
  • North America: The U.S., Canada, Puerto Rico
  • Western Europe: The UK, Germany, France, Italy, Spain, Ireland, Scotland, Sweden, Denmark, Holland, Switzerland, Finland, Austria, Greece, Norway
  • Central/Eastern Europe: Russia, Poland, Czech Republic, Hungary, Turkey, Ukraine Asia-Pacific: Japan, South Korea, China, India, Thailand, Indonesia, Singapore, Taiwan, Australia, New Zealand
  • Latin America: Argentina, Brazil, Mexico, Chile, Peru, Colombia, Ecuador, Jamaica
  • Middle East/Africa: United Arab Emirates, Iran, Egypt, Saudi Arabia, South Africa, Kenya, Nigeria, Qatar 
Map
Image caption and more text
Image left, Text right
  • Image size: 510 × 290
  • Caption for Image
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
  • North America: The U.S., Canada, Puerto Rico
  • Western Europe: The UK, Germany, France, Italy, Spain, Ireland, Scotland, Sweden, Denmark, Holland, Switzerland, Finland, Austria, Greece, Norway
  • Central/Eastern Europe: Russia, Poland, Czech Republic, Hungary, Turkey, Ukraine Asia-Pacific: Japan, South Korea, China, India, Thailand, Indonesia, Singapore, Taiwan, Australia, New Zealand
  • Latin America: Argentina, Brazil, Mexico, Chile, Peru, Colombia, Ecuador, Jamaica
  • Middle East/Africa: United Arab Emirates, Iran, Egypt, Saudi Arabia, South Africa, Kenya, Nigeria, Qatar 
Map
Image caption and more text
Chart left, Text right

 

Russia, a nation which has captured headlines globally throughout the past year, shows the only notable score drop across the 50 nations in the 2014 NBISM, reversing its reputational progress seen in NBISM 2013 and falling dangerously close to the bottom-half of nations.

To no surprise Russia’s Governance reputation has suffered the most drastically; particularly regarding the protection of international peace and security.

Text left, chart right

 

Russia, a nation which has captured headlines globally throughout the past year, shows the only notable score drop across the 50 nations in the 2014 NBISM, reversing its reputational progress seen in NBISM 2013 and falling dangerously close to the bottom-half of nations.

To no surprise Russia’s Governance reputation has suffered the most drastically; particularly regarding the protection of international peace and security.

Chart left, Image right
  • Image size: 510 × 290
  • Caption for Image
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
MAP
Image caption and more text
Image left, Chart right
  • Image size: 510 × 290
  • Caption for Image
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
MAP
Image caption and more text
Text Image 66/33
  • Image size:
       - 100% = 1120 x xxx
       - 50%, 33% = 550 x xxx
  • Caption for Image
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)

Text image 66/33

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Alt
Caption

Contact Teaser (CE_BAS020)

Available format: Contact 100%, Contact 50% Contact 50%. Text 66% Contact 33%

One Contact

  • Isolated Element
  • Image size: height and/or width 485 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
Your GfK Contact
GfK AR Press

Text Contact 66:33

  • Image size: height and/or width 485 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)

Text Contact 66/33

Lorem ipsum Für Designer, Schriftsetzer, Layouter, Grafikenthusiasten und alle anderen. Ein Projekt startet und doch es gibt noch keinen Text, allerdings sollte das Layout schon bald präsentiert werden ... was tun? Damit das Projekt gleich starten kann benutze einfach etwas Lorem ipsum - Blind-, Füll-, Dummy-, Nachahmungs-, Platzhaltertext. Generiere einfach soviel Lorem Ipsum Text wie du brauchst, kopiere und füge ihn in dein Layout als vorübergehenden Platzhalter ein. Somit sieht das Projekt ein Stückchen vollständiger aus als zuvor. Viel Spaß dabei.


Contact Teaser (CE_BAS021)

  • Isolated Element
  • Image size: height and/or width 485 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
Your GfK Contact

Read more (CE_BAS022)

  • Pop Element
  • Opens and closes on tap (click)
  • Text only or Text 50%, Video 50%
  • Accordion is closed on start-up
Read more (Text Only)

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

  • Lorem
  • Ipsum
  • Dolor
Read more mit Video

Experienced Professionals

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Neque quae unde molestias natus mollitia. Voluptate alias libero aperiam, facere numquam excepturi voluptates cumque consequatur, animi soluta molestias fugiat tenetur perferendis.

DownloadBox (CE_BAS030)

One or more downloadboxes

  • Max. 6 Downloads!
  • 5 Downloads not possible (have to be split into 2+3)
  • Image: 580 × 600 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
Alt-Downloadbox
Info Text for available Downloads

Video (CE_BAS050)

Youtube and Vimeo Video Teaser

  • Available views:
       - Video 100%
       - Text 50%, Video 50%
  • On-site video playback, fullscreen possible
  • Start screen = Video start screen
  • Sources:
     - Youtube, URL-entry without: "https://www.youtube.com/watch?v=", only "has5BOUgmjY"
     - Vimeo, URL-entry without: "https://vimeo.com/", only "110570599"
Video Only
  • Isolated Element
Text 50%, Video 50%
  • Embedded Video

Text Youtube Video 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.


Text Vimeo Video 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Video carousel (CE_BAS_051)

Carousel for videos (slider)

  • Playback in Lightbox, fullscreen possible
  • Preview = Image
  • Sources:
     - Youtube, URL-entry without: "https://www.youtube.com/watch?v=", only "has5BOUgmjY"
     - Vimeo, URL-entry without: "https://vimeo.com/", only "110570599"

Specials

Quote (CE_SPE002)

Quote, Quote + Text. Available format: 100% or 50% 50%

  • Available Views:
       - Quote Only
       - Text
    50%, Quote 50%
       - Image 50%, Quote%
  • Quote-Characters: max. 256
  • Quote Only:
       - Integrated or detached
       - When detached: optional headline in the dark box

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis.“

Cicero

 

 

Quote

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis.“

Cicero

Text Quote 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae.

Cicero

Image Quote 50/50

Alt
Caption

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Cicero

Highlight (CE_SPE003)

Highlight text

  • Box with Text 100% / RTE

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.


Carousel with Lightbox (CE_SPE010)

Carousel for images (Slider)

  • Image quantity: no restriction
  • Displayed image size: 300 x 300 px
  • Image size in Lightbox: 870 x 500 px
  • Caption in Lightbox
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)

Google Maps Integration (CE_SPE055)

Offices in <country>

Find other GfK countries and offices

Slideshare Integration (CE_SPE060)

iFrame (CE_SPE070)

Teaser

Stage Teaser (CE_TEA030)

  • Isolated Element
  • Image size: 1210 × min. 359 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
  • Preview function only available on non-touch devices
Stage

Anholt-GfK Nation Brands Index

For more information on the full scope of the Anholt-GfK Nation Brands IndexSM report, select one of the following options:

Image Text Teaser big 50% (CE_TEA010)

  • Isolated Element
  • Image size: 580 × 328 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)

Textteaser 1 to x (CE_TEA020)

Multiple Textteaser

  • Intro optional
  • Image size: 460 x 260 px
  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)

Dynacontent Teaser (CE_TEA040)

Teaser 25%, Accordion

  • Intro
  • Isolated Element
  • Dynamic elements always 25%
  • Max Items: 4, 8, 12 or 100
  • Sorting possible
Latest insights

Here you can find the latest insights for automotive industry. View all insights

    • 11/15/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: GfK Purchasing Power, Europe 2018

    GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.
    • 10/29/18
    • Fashion and Lifestyle
    • Financial Services
    • Industrial Goods
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.
    • 10/18/18
    • Automotive
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the Month: Purchasing power for new automobiles, Germany 2018

    GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.
    • 09/06/18
    • Automotive
    • Global
    • English

    Driving Gen Z

    Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought by Millennials. In just a few years, despite accounting for only a quarter of the population, our largest generation at 80 million will account for 40% of new car sales. And they’ll just be entering their prime earning years at that point. Naturally, Millennials will be the sales focal point for quite some time. However, manufacturers are already looking towards the next generation of American drivers. Known as Post-Millennial or Gen Z, they’re roughly 8 to 20 years old today and expected to be 75+ million strong. With the vast majority still in school or living at home, innovation for tomorrow begins with insights unearthed today. GfK Consumer Life has been tracking the emergence of this young generation for some time, and we’ve identified several themes that will yield challenges, but also opportunities, for manufacturers.

    Ambitious, yet pragmatic

    As previously outlined, the post-Millennial generation is as focused on accomplishment, if not more, than on self-discovery. Financial independence is their primary goal today. In fact, 80% want to stay away from debt completely, according to research from GfK Consumer Life. And as they watched Millennials before them struggle with mounting college debt, 54% have already taken jobs to earn money for college, while 85% plan to work during their college years. Arguably the strongest advantage today’s teens have compared to Millennials is a robust economy. In retrospect, the timing of the Great Recession (along with historically high gas prices in 2008) as Millennials transitioned to adulthood had the most profound impact on their attitudes towards vehicle ownership. With unemployment reaching an 18-year low earlier this year, upcoming graduates may find a more lucrative job market, and access to transportation more affordable. In fact, after a short dip during the recession, Americans are now driving more miles with more vehicles than ever before. While it’s impossible to predict the next recession, manufacturers and retailers should expect the next generation to transition more seamlessly (and perhaps earlier) into adulthood. They may be shopping your brand sooner, rather than later – if, of course, the product is right.

    Seamless mobility

    You won’t just be selling cars to this generation, you’ll provide them access to fully integrated mobile platforms that eliminate the gap between in- and out-of-car experiences. Today, it’s connected car features – from smartphone integration to streaming services to mobile wifi. Yet, smart devices are second nature to them (1 in 3 are already using mobile voice command), and GfK Consumer Life has found that they’re already 50% more likely than the average American to be controlling smart home or smart car devices and features from their phone. Manufacturers will need to work hard and fast to integrate vehicles into their internet of Things. Whether it’s warming up the oven or conducting mobile video conferences on the drive home from work, or ordering food or vacation planning while in transit (as GM recently introduced with its mobile Marketplace), this generation will demand the absolute elimination of transit “dead time.”

    Multi-mobile

    Of course, ‘buying’ may not be their prerogative. The fiscal savvy of this age group will place greater emphasis on building a flexible transportation portfolio, which may include any number of public, shared, or owned vehicles and services. According to GfK Consumer Life’s most recent 2018 data, teens are just as likely to use public transportation as Millennials (20%), yet less than half as likely (15% vs. 27%) to have used car sharing services. However, on the latter, they are already well ahead of Gen X (11%) and the Boomers (4%) before them. Not surprising, manufacturers are moving aggressively on this front. Subscription models from luxury brands are being tested regionally. Yet, with significant pricing premiums attached to such programs, viability beyond the most affluent is still in question. Gen Z may provide the scale to take these programs mainstream. In fact, they’re already catching up to Millennials on interest in vehicle subscription services (39% vs. 41%), and ahead on shared ownership (32% vs. 28%), despite being novice drivers.

    Security first

    Growing up in the aftermath of 9/11, countless school shootings (active shooter drills are now commonplace in our K-12 schools), and too-many-to-count data privacy breaches, manufacturers can expect this generation to take a more cautionary, yet demanding approach to personal safety and security. According to GfK MRI’s American Teen Study, they are more likely to rate safety in an accident higher relative to fun to drive, compared to Millennials as teens in 2011. Today, 42% view proactive safety systems as important, while 46% are also seeking features that protect from environmental hazards. In fact, according to GfK’s Automotive Innovation and Technology Study, Gen Z are almost three times as likely as average respondents to be seeking wellness solutions that go beyond active and passive safety systems. Beyond physical safety, auto manufacturers might find it more challenging to access and leverage Gen Z’s digital footprint compared to Millennials before them. These teens are sharing less personal information online, with only 31% keeping social pages updated (vs. 45% in 2009). Only 44% are willing to share personal data, even in exchange for benefits and rewards (compared to 62% of Millennials). According to GfK MRI, they are also more than twice as likely as Millennials to embrace the privacy of Snapchat (75% vs 37%), reinforcing their need for secure channels. As the first post-digital generation, they have also identified the limitations of social media and are re-investing in personal interactions. In fact, 3 of 4 are choosing smaller groups of friends over large groups of acquaintances, while a study from IBM suggests that Gen Z is placing as much importance on offline socializing as online. This social recalibration will be an invitation for brands to develop trusted one-to-one relationships with their next generation of clients. Leveraging the convenience of mobile technology, manufacturers such as Lincoln are adding concierge services for a decidedly personal touch to the entire life of the ownership experience. While these are generally reserved for premium brands and consumers today, such offline approaches may well suit the next young buyers seeking a brand connection – one that’s equally digital and analog.

    The road ahead

    While Millennials are center stage for now, the next consumer wave is right around the corner. As it stands, the future looks bright for Gen Z, and especially for those manufacturers who have begun to shine a light on them.

Static Teaser (CE_TEA050)

Teaser 25%

  • Isolated Element
  • Displayed items:
    - All
    - Selected
Related industries
  • Automotive

    Automotive

    The global automotive industry is facing change on two fronts: a shifting industry landscape (such as emerging markets and increasing environment regulations) and evolving consumer behavior and expectations.

  • Consumer Goods

    Consumer Goods

    The number of touchpoints to between brands and consumers is increasing at an unprecedented rate.  Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

  • Energy

    Energy

    The increasing global energy demand, volatile energy prices and regulatory frameworks are a key challenge for the energy industry – as are the global transition to renewable energy and customers expecting a transparent dialogue at all times.

  • Fashion and Lifestyle

    Fashion and Lifestyle

    The Fashion and Lifestyle industry faces just about every challenge going: from demand driven  omni-channel retailing that puts customer loyalty under pressure, through how to optimize distribution, to improving the ‘stickiness’ of your promotions and customer experiences.

Related solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

Newsletter (CE_TEA060)

  • Isolated Element
Newsletter

Get the latest GfK Fashion News

Discover the latest industry insights, trends and market data.

Related Products (CE_TEA070)

  • Isolated Element
Related Products

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