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GfK - Kitchen Sink

This Kitchen Sink displays all availabe content elements for GfK's website.

Basic font and fallbacks for all countries: Arial, Helvetica, sans-serif.

If the basic font and the fallbacks are not available on the client os the client os will use the standard font.

Basics


Formatting: Available Headlines and Paragraphs

Heading 1

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Heading 3

Paragraph: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

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  3. Item 3
  4. Item 4
  5. Item 5
  • Item A
  • Item B
  • Item C

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H1 (CE_BAS001)

Headline H1, content navigation

Lorem ipsum dolor sit amet consectetuer adipiscing elit


Text image chart (CE_BAS011)

Text, image or chart

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    - Text Image 66/33
  • Caption for Images
  • Available chart types:
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    - Line charts
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    - Pie chart with legend
Text only

Place Branding

GfK conducts the world‘s most comprehensive global nation branding survey together with Simon Anholt, an independent policy advisor. The Anholt-GfK Nation Brands IndexSM (NBISM) helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation. It measures the power and quality of each country‘s ‘brand image‘ by combining the following six dimensions:

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Image caption more text and even more text
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  • Available chart types:
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Table only
2014 rankCountry2013 rank
1Germany2
2United States1
3United Kingdom3
4France4
5Canada5
6Japan6
7Italy7
8Switzerland8
9Australia9
10Sweden10
Text left, image right
  • Image size: 510 × 290
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  • Filetype:
    - JPG (recommended)
    - PNG (when transparency used)
  • North America: The U.S., Canada, Puerto Rico
  • Western Europe: The UK, Germany, France, Italy, Spain, Ireland, Scotland, Sweden, Denmark, Holland, Switzerland, Finland, Austria, Greece, Norway
  • Central/Eastern Europe: Russia, Poland, Czech Republic, Hungary, Turkey, Ukraine Asia-Pacific: Japan, South Korea, China, India, Thailand, Indonesia, Singapore, Taiwan, Australia, New Zealand
  • Latin America: Argentina, Brazil, Mexico, Chile, Peru, Colombia, Ecuador, Jamaica
  • Middle East/Africa: United Arab Emirates, Iran, Egypt, Saudi Arabia, South Africa, Kenya, Nigeria, Qatar 
Map
Image caption and more text
Image left, Text right
  • Image size: 510 × 290
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  • Filetype:
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    - PNG (when transparency used)
  • North America: The U.S., Canada, Puerto Rico
  • Western Europe: The UK, Germany, France, Italy, Spain, Ireland, Scotland, Sweden, Denmark, Holland, Switzerland, Finland, Austria, Greece, Norway
  • Central/Eastern Europe: Russia, Poland, Czech Republic, Hungary, Turkey, Ukraine Asia-Pacific: Japan, South Korea, China, India, Thailand, Indonesia, Singapore, Taiwan, Australia, New Zealand
  • Latin America: Argentina, Brazil, Mexico, Chile, Peru, Colombia, Ecuador, Jamaica
  • Middle East/Africa: United Arab Emirates, Iran, Egypt, Saudi Arabia, South Africa, Kenya, Nigeria, Qatar 
Map
Image caption and more text
Chart left, Text right

 

Russia, a nation which has captured headlines globally throughout the past year, shows the only notable score drop across the 50 nations in the 2014 NBISM, reversing its reputational progress seen in NBISM 2013 and falling dangerously close to the bottom-half of nations.

To no surprise Russia’s Governance reputation has suffered the most drastically; particularly regarding the protection of international peace and security.

Text left, chart right

 

Russia, a nation which has captured headlines globally throughout the past year, shows the only notable score drop across the 50 nations in the 2014 NBISM, reversing its reputational progress seen in NBISM 2013 and falling dangerously close to the bottom-half of nations.

To no surprise Russia’s Governance reputation has suffered the most drastically; particularly regarding the protection of international peace and security.

Chart left, Image right
  • Image size: 510 × 290
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MAP
Image caption and more text
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    - PNG (when transparency used)
MAP
Image caption and more text
Text Image 66/33
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Text image 66/33

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Alt
Caption

Contact Teaser (CE_BAS020)

Available format: Contact 100%, Contact 50% Contact 50%. Text 66% Contact 33%

One Contact

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Your GfK Contact
GfK AR Press

Text Contact 66:33

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Text Contact 66/33

Lorem ipsum Für Designer, Schriftsetzer, Layouter, Grafikenthusiasten und alle anderen. Ein Projekt startet und doch es gibt noch keinen Text, allerdings sollte das Layout schon bald präsentiert werden ... was tun? Damit das Projekt gleich starten kann benutze einfach etwas Lorem ipsum - Blind-, Füll-, Dummy-, Nachahmungs-, Platzhaltertext. Generiere einfach soviel Lorem Ipsum Text wie du brauchst, kopiere und füge ihn in dein Layout als vorübergehenden Platzhalter ein. Somit sieht das Projekt ein Stückchen vollständiger aus als zuvor. Viel Spaß dabei.


Contact Teaser (CE_BAS021)

  • Isolated Element
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Your GfK Contact

Read more (CE_BAS022)

  • Pop Element
  • Opens and closes on tap (click)
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  • Accordion is closed on start-up
Read more (Text Only)

Lorem ipsum dolor sit amet

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

  • Lorem
  • Ipsum
  • Dolor
Read more mit Video

Experienced Professionals

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Neque quae unde molestias natus mollitia. Voluptate alias libero aperiam, facere numquam excepturi voluptates cumque consequatur, animi soluta molestias fugiat tenetur perferendis.

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Info Text for available Downloads

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     - Vimeo, URL-entry without: "https://vimeo.com/", only "110570599"
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Text 50%, Video 50%
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Text Youtube Video 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.


Text Vimeo Video 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Video carousel (CE_BAS_051)

Carousel for videos (slider)

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  • Preview = Image
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Specials

Quote (CE_SPE002)

Quote, Quote + Text. Available format: 100% or 50% 50%

  • Available Views:
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    50%, Quote 50%
       - Image 50%, Quote%
  • Quote-Characters: max. 256
  • Quote Only:
       - Integrated or detached
       - When detached: optional headline in the dark box

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis.“

Cicero

 

 

Quote

„Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis.“

Cicero

Text Quote 50/50

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

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Caption

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Cicero

Highlight (CE_SPE003)

Highlight text

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt.


Carousel with Lightbox (CE_SPE010)

Carousel for images (Slider)

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  • Displayed image size: 300 x 300 px
  • Image size in Lightbox: 870 x 500 px
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Google Maps Integration (CE_SPE055)

Offices in <country>

Find other GfK countries and offices

Slideshare Integration (CE_SPE060)

iFrame (CE_SPE070)

Teaser

Stage Teaser (CE_TEA030)

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Anholt-GfK Nation Brands Index

For more information on the full scope of the Anholt-GfK Nation Brands IndexSM report, select one of the following options:

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Textteaser 1 to x (CE_TEA020)

Multiple Textteaser

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Dynacontent Teaser (CE_TEA040)

Teaser 25%, Accordion

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  • Dynamic elements always 25%
  • Max Items: 4, 8, 12 or 100
  • Sorting possible
Latest insights

Here you can find the latest insights for automotive industry. View all insights

    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Consumer Life
    • Global
    • English

    The mood of the world today – what are people thinking?

    In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
    • 08/24/17
    • Technology
    • Automotive
    • Global
    • English

    09/11/17
    Virtual reality meets traditional research: GfK @ ESOMAR 2017 congress

    How big a role can VR play for the market research world and what are the potential benefits?
    • 08/09/17
    • Retail
    • Automotive
    • Mystery Shopping
    • Global
    • English

    Crowdsourcing versus Mystery Shopping – sometimes the quick answer suffices

    Whether you’re a retailer trying to push through a new service initiative or a manufacturer launching a new product, all your hard work and investment can quickly unravel if your in-store activation misses the mark. Gleaning fast early-launch feedback of what is happening at the point of sale is critical, so that key elements can be tweaked, re-communicated or corrected to ensure a successful launch. With this ever-present challenge, it’s no surprise that most major brands employ some form of in-store mystery shopping activity, to gain that quantitative and qualitative read of performance. Although mystery shopping may go in and out of fashion, it is still arguably the single best methodology for understanding exactly what is happening on the shop floor and identifying problems. However, there is also increasing demand for fast turnaround data on retail performance – and this has triggered increasing use of ‘crowdsourced audits’ alongside traditional mystery shopping against a smaller number of metrics and across less defined samples.

    When to use crowdsourced audits and when to use mystery shopping

    On-trade product launches are typically prime candidates for the use of quick-fire checks (crowdsourced audits), rather than statistically representative studies (mystery shopping). A product manager who wants to understand how one bar chain is promoting and serving his new product versus another bar chain requires the statistical certainty of a mystery shopping program. But, in early stage launches, sometimes the overriding need can be as simple as quickly assessing whether your product is actually present. In our mystery shopping programs, we regularly uncover distribution issues, or stock still sitting in backrooms and out of date POS/promotions bearing no link whatsoever to a scheduled launch. In this instance, a fast random coverage of the market is what is needed, rather than an all-singing, all-dancing robust sample exercise. This is where crowdsourced audits come into their own as a measurement methodology.  In essence, these are a variant of mystery shopping, based on wide-coverage, untrained panels of everyday consumers who can ‘pick up’ assignments based on their proximity to locations and conduct quick turnaround simple ‘checks’. For example, checking specific promotions and activations, product availability, pricing or a simple recommendation across a non-fixed sample of stores is ideal territory for crowdsourced audits. They are essentially fast turnaround checks without the robustness of a representative sample. The ability to feedback quickly with both objective responses and photos means client teams can get that all-important early read and work out if there are any launch issues to be addressed.

    Conclusion

    The critical factor is that the agency you choose must have the experience to know when the ‘crowdsourced audit’ route is appropriate, and when a more comprehensive mystery shop approach is needed. The tipping point can be quite small, but will have big implications on the resultant data and level of insight. We employ both methodologies and increasingly are providing clients with a blended approach in order to best deliver the whole story in the most cost effective way. Both techniques can be fast turnarounds and both can provide photo capture with GPS stamping but, in its simplest terms, the differentiation revolves around the complexity of the task and the type of sample needing to be covered. As such it’s no great surprise that mystery shopping is the primary solution in sectors such as Banking and Automotive, where we measure high involvement and detailed purchases, but when it comes to high street retail and simple product recommendation checks, the blended solution becomes very relevant. Whether it’s a quick answer or more comprehensive measure, marketers and product managers have a far greater range of solutions to call upon and it’s the job of the agencies to properly assess the need and find the best fit. Oli Bailey is the Development Director of Mystery Shopping at GfK. To share your thoughts, please email oli.bailey@gfk.com or leave a comment below.

Static Teaser (CE_TEA050)

Teaser 25%

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Related industries
  • Automotive

    Automotive

    The global automotive industry is facing change on two fronts: a shifting industry landscape (such as emerging markets and increasing environment regulations) and evolving consumer behavior and expectations.

  • Consumer Goods

    Consumer Goods

    The number of touchpoints to between brands and consumers is increasing at an unprecedented rate.  Consumers are seeking richer retail experiences, rather than simply acquiring new products. There is also an intense competition for loyalty.

  • Energy

    Energy

    The increasing global energy demand, volatile energy prices and regulatory frameworks are a key challenge for the energy industry – as are the global transition to renewable energy and customers expecting a transparent dialogue at all times.

  • Fashion and Lifestyle

    Fashion and Lifestyle

    The Fashion and Lifestyle industry faces just about every challenge going: from demand driven  omni-channel retailing that puts customer loyalty under pressure, through how to optimize distribution, to improving the ‘stickiness’ of your promotions and customer experiences.

Related solutions
  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

Newsletter (CE_TEA060)

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Newsletter

Get the latest GfK Fashion News

Discover the latest industry insights, trends and market data.

Related Products (CE_TEA070)

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